CLUSTER OF DESIGNS
Direction, Production & Editing
FINNY
WHY CREATE FINNY FINANCE?
Design an app that prevents over stimulation in the user while also informing the users on their financial possibilities and outcomes. It would also guide users in understanding their situation. Financial literacy may not be for everyone but it will still mess with you even if you avoid it.
SKELETON AND PROTO LAYOUTS
For this app, the overall flow map of the app needs to have more emphasis than the branding so having it work without being bothered by the design aspects is essential. Once the skeleton was completed, a generic wireframe flow map was created to see the bare essentials. As each aspect builds on the other, it is slowly being realized. Once the generic flow map was satisfactory, it was time to add color and contrast. I really wanted to calm the user so I chose cool and earthy colors. This idea follows into the website as well.
BRANDING AND BRAND MARK
Freedom was the main idea that I wanted to sell with the logo mark. While that idea holds top place, I also wanted to visualize safety, modern, affordable, personal, and friendly.
For the first half, I wanted to explore the negative and positive space while the other half would explore type and shape exploration.
I ultimately went with a circular logo mark that includes a falcon head with a single wing surrounded by a pentagon that is missing the lower half. The design reasoning for these choices is that it evokes the classical roaring 20's era style of logo marks as in "remember the good old days and try your best to back to it!"
NAVIGATION ICONS
Once the logo mark was selected, it was time to create the specifics buttons with the logo mark in mind. Normal buttons and hover / touch & hold buttons were considered and followed through for this app.
FINAL APP DESIGN
